Profiles and skills of communication professionals

With the new technologies, professional profiles are being forced to readapt. The network is transforming both the traditional receiver of information content, turning him/her into a prosumer – equal parts producer and consumer of content – and the traditional broadcaster.

Although the gradual process of identification of the supposed new profiles born around journalism and Web 2.0 is not recent, it is by no means closed. It is clear that electronic journalism can only be understood as a transversal phenomenon that affects, in principle, all areas of knowledge: the skills -and the profiles derived from them- as a digital journalist reach and far exceed practically all areas related to traditional journalism; as an online journalist -understood as that profile created as a result of the birth and expansion of the new media-, it may even include some new skills, characteristic of the new medium.

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