The research team shares the certainty that the University must adopt an active role in the face of society’s problems and concerns. Precisely, in this area, the University plays a fundamental role in the training of young people and constitutes one of the key instruments to enable the identification of sexist situations and behaviors; the first step towards real equality.
In this sense, university students in the area of Communication constitute a crucial target audience, since they will be the ones who in the immediate future will contribute to the shaping of public opinion through their information, advertising campaigns or images and fictional works. In short, it is a part of the youth that can count in the short term with an important capacity to transform reality.
