Relationship between media, corporations and the public

The aim is to study, analyze and develop a theoretical and practical model of the transition from a linear, closed and specific communication process for a specific medium and support -as has been the norm-, to an open and valid process for multiple -but by no means all- forms, users and supports of communication.

This process has traditionally been led by the journalist -in the case of the media- and by public relations; two information and communication professionals who share many of the same resources, skills, times, means, forms and routines, even when their interests and goals are opposed.